InfinergyTech Marketing Solutions

marketing programs on a part-time or contract basis

Expert Distributed Solar Marketing

Offering diverse marketing support to solar energy installation companies from startups to those established and expanding. InfinergyTech provides project services to accomplish agreed upon goals. The company also works with customers to help close short-term staffing or campaign gaps.

On Demand Services

OR

FRACTIONAL MARKETING

Giving you flexibility and scalability, enabling companies to adjust their marketing efforts according to current needs and goals.

Bringing fresh and experienced perspectives and specialized skills to drive growth.

Who We Serve Commonly Are >>

Companies That

Are Just Getting StartedAre Entering New MarketsAre Fighting Increased Competition Simply Have Urgent Needs

Companies facing competition and policy uncertainty need cost-effective ways to retain or grow their customer base. The local solar market is challenged by national chains' marketing spend. Confusing messages about "free solar" and "no net cost" deals, along with claims of cheaper AI-driven systems replacing humans in the sales cycle, negatively impact traditional local installers.

Starting a new business or adding solar installations to existing services can benefit from dedicated solar experience. Established companies may need help with marketing, and experienced support can provide quick responses to meet your needs.

Companies supported to date which have expanded to add solar installation include:

Roofers

Electrical Contractors

Companies supported to date have added new services to existing solar installation including:

Solar service and repair, asset management, operations and maintenance, etc.

Home and public EV charging stations

RESIDENTIAL AND COMMERCIAL SOLAR SUPPORT

Infinergy_commercial solar suppor image_

Commercial Solar Support

(contact for examples)

Infinergy_residential solar suppor image_

Residential Solar Support

(contact for examples)

What Is On Demand Marketing?

Lately the term "fractional marketing" is used to describe employing outside expertise to enhance in-house activities. Better words to describe it might be complementary and on demand. With 10+ years of experience working with renewable energy marketing and nearly 8 years exclusively supporting solar installers - residential and commercial/EPCs, these on-demand services are well-informed by years of experience. From small tasks, to managing projects, you can find what you need to fill any marketing gaps.

A Few Popular Needs

Website Development and Improvement

Websites not only serve as a digital business card for first time visitors, and a well-designed website can also be an important way to distinguish one brand from another.

Avoid copycat solar messaging with competitors especially for SEO purposes.

Websites should answer questions and provide engagement opportunities.

Reputation and Brand Presence

Local and national brands are all seeking to get the same attention from homeowners and business leaders who are curious and seeking information about going solar.

Building a presence beyond announcing your solar products and installation capabilities gets you noticed.

Social media and internet engagement across sustainable and renewable energy topics enhances your image.

Customer Data Management (CRM)

CRM applications when used are often limited by users to simply tracking sales funnel activity for each prospective solar customer.

For companies with a longer history, more insight and trends may be found from analysis.

If used, more accurate paid lead statistics can identify areas for improvement.

Website Development and Improvement

Websites not only serve as a digital business card for first time visitors, and a well-designed website can also be an important way to distinguish one brand from another.

Avoid copycat solar messaging with competitors especially for SEO purposes.

Websites should answer questions and provide engagement opportunities.

Reputation and Brand Presence

Local and national brands are all seeking to get the same attention from homeowners and business leaders who are curious and seeking information about going solar.

Building a presence beyond announcing your solar products and installation capabilities gets you noticed.

Social media and internet engagement across sustainable and renewable energy topics enhances your image.

Customer Data Management (CRM)

CRM applications when used are often limited by users to simply tracking sales funnel activity for each prospective solar customer.

For companies with a longer history, more insight and trends may be found from analysis.

If used, more accurate statistics for paid leads can identify areas for improvement.

A Full Toolkit to Compete

Creating content responding to current searches
Solar specific SEO
Including geo-localizing
Full website traffic analysis
Interactive website objects for customer information requests, quotations, and more.

Many Ways to Work Together

Full Marketing Service

Proving a wide range of ongoing solar marketing services. Often in lieu of inhouse capability or for periods while inhouse capability is being coordinated.

Selected Marketing Tasks

Customers may choose to fill gaps in current inhouse marketing teams, selecting a few tasks for completion. A few examples:

Content creation by topic(s).
Competitor surveys.
Strategy and analytics.

Isolate Solar Marekting Campaign_green_800

Isolated Campaigns

Working independently from ongoing inhouse marketing, conducting a campaign with agreed upon goals, scope, and metrics. One example: search ads.

Contact Me for More Information

Your name and email are needed for contact. Follow up typically happens same day, except on weekends and holidays.

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